How to become a seller on House of Bid
Families list one estate on published prices. Repeating auction businesses apply, answer a short questionnaire, get the fee structure the same day, and book a call.
Read the guideFor auction businesses
Work with us
House of Bid is an auction house that also rents out the machinery. Auction houses, estate sale companies, liquidators, dealers, galleries, and surplus sellers all work with us — some run their sales on our roof, some run our stack under their own brand, and some hire us to build the website. Bidders keep one paddle across every house.
Families settling one address do not belong on this page — one-off estate and yard sales have published prices and their own room-by-room walk: Pricing and Sell.
01 · Repeating auction houses, dealers, surplus and salvage sellers, galleries.
Run your sales on this roof
You stay an independent auction house. Your name, your consignors, your buyer list, your brand mark on your sale pages. We bring the clock, the catalog software, the paddles, the invoices, and the pickup. Your house appears on Auction houses, and every registered bidder on House of Bid can bid your lots without signing up again.
You keep
- Your company name and brand mark on your sale pages
- Your consignors and your buyer list
- Your own payment account — we do not sit between you and the money
- Your sale calendar and your reserve policy
We run
- Timed catalogs with proxy bidding and staggered lot closes
- Paddle registration, bidder CRM, and the reminder mail the app sends
- Invoices, card / ACH / cash settlement, and the buyer receipt
- Pickup windows, QR collection passes, and dock or on-site handoff
Managed House is a monthly rate, not a cut of your hammer. Repeating houses request an invitation; we review the house and email the rate card after approval.
02 · In-home estate sale companies and liquidators.
List your estate sale company
Families who do not want to run the sale themselves hire a company. List yours and they can find you here. Companies that photograph lots in the rooms can also run the timed catalog on House of Bid instead of a paper tag sale — the same clock the auction houses use.
You keep
- Your own contract with the family
- Your walk-through, your pricing, your crew
- A public company card once ops approve the listing
We run
- The directory families search on Estate companies
- The timed catalog, if you want to run the sale on the clock
- The sort kit — Post-its, QR stickers, and the pickup path
Listing review is free. Running a catalog uses the same house or event pricing as any other seller.
03 · Houses that already run auctions for other companies.
Host other companies' auctions
If your business is running sales for other sellers, you need sub-houses, not a single catalog. Each seller gets their own storefront, their own consignor reporting, and their own settlement, all under your platform. This is a multi-tenant plan, not the same thing as a white-label license.
You keep
- Sub-houses for each seller you run sales for
- Per-seller consignor reporting and settlement
- Your operator staff on the ops console
We run
- The multi-tenant platform and the upgrades
- Priority ops support during sale weeks
- The full Creytix business stack behind it
Monthly platform plan. Quoted on a call once we know how many sellers you run.
04 · Companies that want the auction platform under their own brand only.
Your platform, under your brand
A white-label license puts the whole auction stack on your domain, in your colors, with your name on every screen a bidder sees. It is a flat software license plus a first-year implementation — no revenue share, no percent of hammer, and no required monthly subscription after that. Different product from running sales on our roof, and different from hosting other sellers.
You keep
- Your domain and your brand on every buyer-facing screen
- Your bidder database — it never becomes a House of Bid list
- The right to keep operating if you cancel maintenance
We run
- Deployment, brand kit, catalog import, and operator training
- Updates, security patches, and stack compatibility under maintenance
- Break-fix support on the license
Flat license plus first-year implementation, invoiced as separate lines. No revenue share. Maintenance from year two is optional. Numbers are quoted on a call, not published.
05 · Auction businesses with no site, or a site that cannot take a bid.
The website itself — Creytix Solutions
House of Bid runs on Creytix, and Creytix builds the rest of the business too: the marketing site, SEO and AI visibility, business mail on your domain, CRM, e-signature for consignment agreements, invoicing, and reviews. Plenty of houses come to us with a catalog on somebody else's marketplace and no website of their own. We design and build the site, wire the auction engine into it, and run it.
You keep
- Your domain, your content, and your search rankings
- A real site, not a marketplace profile page you rent
- One vendor for the site and the bidding, not two that blame each other
We run
- Design, build, hosting, and ongoing changes
- SEO, AI visibility, and the content pipeline
- Business mail, CRM, e-signature, invoicing, and reviews
Launch is a one-time project fee, then a monthly plan for the site and the stack. Scoped on a call.
Under every path
The same house machinery
Timed bidding
Proxy bids, staggered closes, and extend-on-bid. Bidders bid from a phone browser — no app install required.
One bidder pool
A paddle registered on any house works on every house on the roof. New houses do not start their buyer list at zero.
Invoices and settlement
Buyer invoices, card, ACH, and cash. The card schedule is printed on day one and does not change after the sale.
Pickup operations
Dock windows for warehouse sales, front-of-house staging and QR passes for estates. Staff fetch by tag; buyers do not walk the house.
Catalog intake
Crew upload from a phone in the room. Photograph in place, tag the lot, publish for preview.
SEO on your sales
Your sale pages are indexed and structured for search and for AI answers, not buried inside a marketplace search box.
Straight answers
What we do not do
- We do not take a percent of your hammer. House plans are monthly; the white-label license is flat.
- We do not log into Proxibid, HiBid, or EstateSales.NET as you, and we do not scrape their directories. You export your data; we import it.
- We do not take your buyer list. Bidders you bring stay yours.
- A live video webcast encoder and a native App Store app are not built yet. Phone browser bidding and clerked floor lots are.
- Approval is real. We review a house before it goes on the roof, and we say no when the fit is wrong.
On the roof today
Who is already here
We list real houses only — never a blurred placeholder logo. San Diego is first, and seats are open.
- SD Surplus AuctionsCommercial & industrial surplus
- House of Bid LocalNeighbor-to-neighbor marketplace
Questions
Before you apply
- I run an auction house. Is this a competitor or a platform?
- Both, honestly. House of Bid runs its own sales, and it houses independent auction houses that keep their own name and consignors. If you would rather not share a roof at all, the white-label license puts the same stack on your own domain with no House of Bid branding.
- What is the difference between an auction house and an estate sale company here?
- An auction house runs repeating catalogs you bid on — those live on Auction houses. An estate sale company is hired by a family to walk the rooms and run an in-home sale — those live on Estate companies. One business can be both, and plenty are, but they are different jobs and different pages.
- How is this different from Proxibid or HiBid?
- Those are marketplaces you list into and pay a percentage to. We are the software and the operations under your sale: catalog, clock, paddles, invoices, and pickup, on a monthly rate or a flat license. You can also have the whole thing under your own brand, which a marketplace will not sell you.
- Can I keep my current website?
- Yes. If your marketing site is fine, we wire the auction engine into it and leave the rest alone. If you do not have a site, or it cannot take a bid, Creytix builds you one.
- Do you publish house prices?
- Not on the public site. Families get published Event and Yard prices on Pricing. Repeating houses request an invitation, we review the house, and we email the Managed House rate card after approval. Host and white-label numbers are quoted on a call.
- How long does it take to get a first sale live?
- It depends on how your inventory arrives. A house with a clean export and photographs already taken moves fastest. Onboarding covers brand setup, catalog import, and operator training before your first public sale.
- Where are you operating?
- San Diego first for on-the-ground estate and pickup operations. The bidding platform, the white-label license, and the Creytix site work are not limited by geography.
Why run your sales here
What you get that a percentage marketplace does not.
Never a percent of hammer
Flat monthly, with a ceiling you can see.
A $20,000 sale and a $2,000 sale cost the same to run. Overages are named, bounded, and shown before they bill — nothing auto-upgrades you mid-week.
See howYour payment account
The money does not route through us.
House-owned payment account by default. Processor fees are pass-through at a schedule printed on day one. We are the software and the operations under your sale, not a middleman on your settlement.
See howWe run the sale, not the listing
A listing board posts a date. We bring the clock.
Catalog software, paddle registration, bidder CRM, invoices, settlement, and pickup operations. Listing boards charge you to advertise a sale you still have to run yourself.
See howYour name stays on it
Independent houses keep their own mark.
Your company name, your consignors, your buyer list, your brand on your sale pages. Or license the whole platform under your own domain with no House of Bid branding at all.
See how
For auction businesses
Get the rate card and a call about your setup.
Tell us how your sales actually run — how many a month, what you sell, and whether you have a website. We email the fee structure the same day: flat monthly, a printed ceiling on overages, never a percent of your hammer. Account review takes 24 to 48 hours.
No website? That is fine — we host one, build you one, or license the platform under your own brand.
Running a house
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